Forno d’Asolo Fragrance: The Multi-Sensory Essence That Elevates Re B.

The fragrant trail of a freshly baked cornetto

Forno d’Asolo has chosen to elevate its iconic product, Re B. the King of Goodness turning it into a multi-sensory experience. The idea came from Chiara Perin, Brand & Product Manager, who collaborated with scent designer Antonella Bondi to develop five fragrances inspired by Re B.’s key ingredients: dough, citrus, caramelized sugar crystals, and its distinctive essence.

The result is an edible, natural fragrance, to be sprayed onto the product (1–5 sprays per 100 g), enhancing flavor and adding an emotional dimension to the tasting experience.
A project that combines technical expertise with creative sensitivity, evoking balance, empathy, and joy.

A vision that starts with aroma

Q: How did the idea of turning an iconic product like Re B. into a fragrance come about?
C.P.: It all started with the scent of Re B. itself: the moment you enter the company, you immediately notice its unmistakable aroma. From there came the idea to collaborate with experts who already work with olfactory experiences in haute cuisine. It’s a first in the bakery world, giving identity to an unbranded product and awakening everyday memories of genuine goodness.

A faithful reconstruction of its ingredients

Q: You selected notes inspired by the main ingredients. Which ones?
C.P.: The notes are:

● Dough, with the authentic character of natural leaven
● Citrus, lively and fragrant
●Caramelized sugar, capturing the unique blend of softness and crunch that defines Re B.

Turning dough into emotion
A craft passed down for nearly a century

Q: Bondi has been transforming ingredients into olfactory emotions for almost a hundred years. How do you turn dough into a scent that evokes memory and taste?
A.B.: Our story began in 1926 with my grandmother Dina. At Bondi 1926, we develop custom olfactory designs: transforming flavors into edible fragrances that tell the soul of a recipe. Recognizing and recreating each ingredient requires skill and deep respect for pastry art. It’s a heritage we have preserved for nearly a century.

Beyond taste: an olfactory signature

Q: How will this fragrance change the way people experience Re B.?
C.P.: I want people to rediscover the essence of the Italian cornetto: traditional natural leaven, citrus, and sugar crystals that make it unique. The fragrance extends the perception of flavor for over thirty minutes on a room-temperature product, making it fuller and more harmonious. It can even become a true olfactory signature for a space.

Smell opens the door to a new experience

Q: This edible fragrance represents an unusual innovation in bakery, more common in fashion and design. How transformative can it be for the sector?
A.B.: Smell is immediate and guides taste even before sight. Aroma invites tasting and amplifies the Re B. experience. Thanks to Chiara, this project captures all the magic of her iconic product and brings a new level of sensory engagement to the bakery world.