Forno d’Asolo: 40 years of Italian breakfast and innovation in the bakery world

For forty years, there has been a scent that arrives before dawn and accompanies the mornings of millions of Italians: the aroma of Forno d’Asolo products. Freshly baked croissants, sweet and savory specialties, and a breakfast ritual that has become part of the country’s identity.

Today, the company celebrates a special anniversary, retracing a journey that began in the heart of Veneto and has grown into an internationally recognized example of vision, quality and dedication. For Forno d’Asolo, goodness is not only about taste, but also about everyday gestures, relationships built over time, and a path of consistency that renews itself every morning at sunrise.

“For those who welcome excellence every day and can’t wait to enjoy a croissant and a coffee.”

Every morning, for four decades, Forno d’Asolo products set out on their journey across Italy. A path shaped by care, punctuality and commitment to those who, behind the counter, greet customers with a smile and create a shared moment of pleasure every single day.
Over time, the company has evolved by anticipating market trends, introducing new solutions and maintaining a direct, attentive relationship with its clients. Innovation and tradition move forward side by side, never losing sight of what truly matters: turning breakfast into an experience that lingers.

The perfect breakfast is not just a selection of products: it is a moment that brings together aromas, flavors, rituals and relationships. For Forno d’Asolo, it represents a daily gesture in which every detail counts.
Croissant and coffee become a symbol of continuity. A sensory experience that ranges from the product’s fragrance to the way it is served, from the care of the barista to the bond with those who walk into the same place every morning. Forty years on, this idea of breakfast remains at the heart of the company’s story.

“Our journey is intertwined with yours.”
Forno d’Asolo speaks to those who live the profession of barista as a true calling. To those who see breakfast as a moment to be elevated, not just a routine. And to those who, driven by passion, seek inspiration, new ideas and fresh perspectives every day to surprise their customers.
The ambition is to walk this path together: supporting professionals with quality products and content that enrich their offering, helping to build a collective narrative around goodness, Italian habits and the morning experience.